With 2019 Lok Sabha elections now around the corner, election-based merchandise is now selling like hot cakes on Snapdeal.
From sarees to T-shirts, power banks to USB drives, posters to coffee mugs, candidate and party-branded products are being purchased from all over India by enthusiastic supporters.
Car and bike stickers, T-Shirts, caps, water bottles and key chains are the highest selling items, with maximum demand from buyers in Andhra Pradesh, Tamil Nadu, Maharashtra and Gujarat.
The innovative range available on Snapdeal shows how important online channels have become for political parties and their supporters in their battle to gain high visibility and maximum reach.
Interestingly, there are many products which simply exhort young voters to go out and cast their vote.
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